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Auction History Result

9b406 IT HAPPENED ONE NIGHT LC R1937 Clark Gable & Claudette Colbert in Frank Capra comedy classic!

Date Sold 9/4/2018
Sold For: Login or Register to see sold price.


A 1937 Re-Release Theatrical Movie Lobby Card (LC; measures 11" x 14" [28 x 36 cm]) (Learn More)

It Happened One Night, the classic 1934 Frank Capra (winner of the Best Director Academy Award for this film) runaway-heiress-with-undercover-reporter-who-are-complete-opposites-but-fall-in-love-anyway romantic screwball comedy ("Together for the first time!"; "From the Cosmopolitan Magazine story by Samuel Hopkins Adams"; "Screenplay by Robert Riskin"; winner of the Best Picture Academy Award) starring Clark Gable (winner of the Best Actor Academy Award for this film), Claudette Colbert (winner of the Best Actress Academy Award for this film), Walter Connolly, Roscoe Karns, Alan Hale Sr., Ward Bond, and Jameson Thomas. Note that this is a wonderful movie that contains many memorable scenes (perhaps most notably when Gable "instructs" Colbert on how to hitchhike), but it is also memorable for the scene where Gable reveals that he was not wearing an undershirt, which caused undershirt sales to plunge nationwide, and they never recovered!
NOTE: Click on linked names to see a biography.
Important Added Info: Note that Columbia Pictures re-released this classic movie just three years after its first release. For that re-release, Columbia used the exact same printing plates as they had for the first release, solely changing the last digit of the date from 1934 to 1937, but the 1937 posters are identical to the 1934 posters, except for the changed date and a shield in the middle of the left border that reads "1st PRIZE Academy of Motion Picture Arts & Sciences", and that is not on the 1934 release items (the 1937 lobby cards have the shield, but are undated). It certainly is possible, and perhaps even likely that the movie was in continuous release somewhere in the U.S. throughout those three years, so the 1937 paper may well be from the "first continuous release", as opposed to a technical "re-release".

Condition: very good. There are some tiny bits of surface paper loss in the top and right blank borders. There are tape stains on the back of the top corners, and they are somewhat sticky. Otherwise, the card is in nice condition.
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