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Auction History Result 2z188 VERMOUTH PERUCCHI linen Spanish '20s cool stone litho advertisement for wine! Date Sold 5/4/2010 Sold For: Login or Register to see sold price. An Original Vintage Linenbacked Spanish Advertising Poster (measures 29 1/2" x 41 1/2" [75 x 105 cm]) (Learn More) Vermouth Perucchi, the circa 1920s Spanish liquor alcohol advertising poster promoting the purchase of Perucchi vermouth (a fortified wine flavored with various botanicals). This poster features great artwork of a smiling couple watching as a red-winged cherub drinks the product. Note that Perucchi was founded in 1876 by Augustus Perucchi, and they still produce vermouth to this day If you know who did the art (if any), please let us know. Important Added Info: What IS linenbacking? "Linenbacking" is a process that is used to preserve movie posters (the best restorers de-acidify the poster during the restoration process), and to make them far easier to display (it is much easier and less expensive to frame a linenbacked poster). When linenbacking is done correctly, it adds to the value of the poster, and is NOT a defect! Note that the specific poster in this auction either was not linenbacked all that well, OR the poster had more significant defects that were well corrected or both (you can tell which type it is by reading our written comments about the poster's condition). In general, know that we received many of the linenbacked posters we are currently selling already linenbacked, but we have examined every poster EXTREMELY carefully, and we did our best to describe what condition the poster was in PRIOR to restoration, the defects the poster had PRIOR to restoration (in the "Pre-Restoration Defects & Quality of Restoration" section), any unrestored defects, and, when it seemed worth noting, something about the quality of the restoration itself. Many other auction houses claim to match what we do in this area, but EVERY person who regularly buys movie posters from major auctions can tell you this is just not the case! We never intentionally overgrade a single item, we never "accidentally" miss defects, and we never enhance a single image! Condition: good to very good. The poster was never folded in the regular way, but there were three horizontal creases in the top 1/3 of the poster. There were many faint scuffs scattered in the solid blue background area, with a few over the title and image. The poster had a few tears in the borders. Overall, the poster was in good to very good condition prior to linenbacking. The restorer linenbacked the poster "in the European style", meaning that they did not do restoration to the defects described above. Learn More about condition grades 
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