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Auction History Result 5d205 AYDS REDUCING PLAN standee '50s lose weight w/Ayds, Maureen O'Sullivan! Date Sold 9/29/2011 Sold For: Login or Register to see sold price. An Original Vintage Weight Loss Plan Standee (measures 7 3/4" x 11 1/2") (Learn More) Ayds Reducing Plan, the circa 1950s weight-loss standee advertising a weight loss plan, featuring images of Hollywood stars endorsing this product, which was an "appetite-suppressant" candy. It was first made in 1937, and the business passed through many hands until 1956, when it was bought by the president of Purex, and he used his many celebrity friends to endorse the product, which caused sales to take off. The active ingredient was benzocaine, a numbing agent, and presumably, the idea was that it numbed your mouth if you ate it right before a meal, so you lost your appetite! In the 1970s and early 1980s, sales were great, as Americans got more conscious about their weight, but in the mid 1980s, when public awareness of the disease AIDS grew, that caused a problem for this brand, due to the phonetic similarity of the two names, and of course, also because many victims of AIDS lost great amounts of weight, so the irony of "lose weight with Ayds" became a major embarrassment. At first, the company tried to shrug it off, but soon they could see it was a real problem, and they changed the name to "Diet Ayds", but that didn't help, and it was taken off the market. Condition: very good. Learn More about condition grades 
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