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Auction History Result 1g007 COFFEE AD magazine ad '40s cool art of man making coffee, ad a heaping tablespoon for each cup Date Sold 9/17/2015 Sold For: Login or Register to see sold price. An Original Vintage Paperbacked Magazine Ad (measures 10 1/4" x 14" [26 x 36 cm]) (Learn More) Coffee Ad, the circa 1940s magazine page ("TWO rules about coffee you may not know"; "RULE NO. 1 is about making coffee. To get all its rich and satisfying flavor, use a heaping tablespoonful for every cup."; "RULE NO. 2 is about drinking coffee. The buoyant lift it gives you is too good to miss by drinking it only once a day. It brightens conversation. It helps you think more quickly and clearly. It actually rests you when you're tired. These are benefits you want at midday and in the evening. And if you're like 97 people out of 100, you don't need to worry about sleeping, for the life lasts only about two hours. So the rule about drinking coffee is this: Go ahead and enjoy it at every meal.") promoting drinking coffee and featuring art of a man in a flowery apron smoking a pipe and making coffee while he reads the note of instructions his wife left him. The ad was sponsored by the "Pan American Coffee Bureau". If anyone knows more about this ad, please e-mail us and we will post it here. Important Added Info: Note that this is solely an ad from a magazine and that it has been paperbacked. What is paperbacking? This means the poster was backed onto a light paper backing (acid-free), that is similar in feel to that of the original poster (it means that the poster must be handled carefully, as the backing does not give it much added strength, but it is similar to having an unrestored poster, and yet it has been properly preserved). It is a similar process to linenbacking, except that most collectors use linenbacking for one-sheets and paperbacking for half-sheets, inserts, window cards. Condition: good to very good. Prior to paperbacking, the ad had printing on the back that slightly bled through to the front in the blank white areas. The restorer backed the ad "in the European style", meaning that they did not do restoration to the defects described above, but they are really not very distracting (and a talented restorer could touch them up without re-backing the ad). Learn More about condition grades 
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