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Auction History Result

7a0534 BECAUSE OF EVE linen 1sh 1948 the stark-naked facts of life, see it in your car, ultra rare!

Date Sold 8/4/2024
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Linenbacked One-Sheet Movie Poster (1sh; measures 28" x 41 1/2" [71 x 105 cm]) (Learn More)

Because Of Eve ("...The Story of Life!"), the 1948 Howard Bretherton wacky sexploitation education anti-VD "documentary" ("Don't be a delinquent parent..."; "Women only at 2 and 7 P.M."; "Men only at 9 P.M."; "High School Age and Over"; "Reveals the truth about SEX"; "Sex ignorance ruins lives! Don't let it happen to YOUR family!"; "PARENTS... It's your duty to see the world's best kept secret revealed!"; "The Story of Life! - See babies born before your very eyes!!!"; "Are you that way?"; "The hush hush facts of life revealed before your very eyes!"; "The frank fearless answer to our unwed mothers problem!"; "Thrilling! Startling! Amazing!"; "Child Fund Launches Anti-Syphilis Drive"; "Sex Education Favored in Schools"; "At last - on the screen the film that dares reveal the stark-naked facts of life"; "Daring Vital"; "Startles you! as you see the dangers of improper living"; "Amazes you! as you see the perils of promiscuous romance"; "Thrills you! as the facts of life unwind before your very eyes"; "All-star Hollywood cast"; "Divulges the evils of sex ignorance"; "Reveals the truth about sex education"; "The entire family should see this pictures in the privacy of their automobile"; "A tender, vital story of a man and wife who were ignorant of the facts of life!"; "Where is your daughter tonight?"; "See... before your very eyes... the miracle of birth!"; "Adults only! Segregated!"; "Women only at matinee performances"; "Men only at evening performances") starring Wanda McKay, John Parker, Joseph Crehan (billed as "Joseph Creehan"), Sam Balter, Hy Averbackm "and All Star Cast". Note that, as was common with these sex education documentaries of the 1930s and 1940s, it was shown separately to men and women (only men were allowed to one showing, and only women allowed to another)!
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Important Added Info: Note that we have only previously auctioned one example of this "drive-in" style one-sheet, and that was 12 years ago! It is very unusual, because the poster itself has taglines in the lower center that reference specifically seeing this movie in your car (see below).

Note that there is a different style of one-sheet for this movie that is full color. This style is red and black, and it was clearly printed for drive-in showings of the movie, because it has the great tagline "The entire family should see this picture in the privacy of their automobile!" (we don't even want to think about what kind of mother and father would take their children to see this movie!). What seems amazing is that they apparently still had the lecture from the "Eminent Hygiene Commentator" (we wonder if he talked to the people over the loudspeakers outside their cars?)! Also note that this one-sheet measures 28" x 41 1/2" [71 x 105 cm].

What IS linenbacking? Learn More

Overall Condition and Pre-Restoration Defects with Quality of Restoration: good to very good. The poster had tiny paper loss at the crossfolds and some tiny tears and tiny bits of paper loss on parts of the folds, with pinholes in the corners. Overall, the poster was in good to very good condition prior to linenbacking. The poster was pretty well backed, but you can see signs of the above defects and the restoration of the above defects.
Learn More about condition grades

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