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Auction History Result

9b0209 GORGEOUS HUSSY pressbook 1936 Joan Crawford & Robert Taylor, includes herald, ultra rare!

Date Sold 6/22/2021
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 20" [36 x 51 cm]; 25 pages). Also included is a herald that has 4 pages. (Learn More)

The Gorgeous Hussy, the 1936 Clarence Brown early 19th century historical biographical romantic love triangle melodrama ("The producers of San Francisco present the next giant entertainment"; "From the novel by Samuel Hopkins Adams", who wrote the screenplay for "It Happened One Night"; very loosely based on the life of a famous Washington socialite at the time of Andrew Jackson's presidency) starring Joan Crawford (as Peggy Eaton), Robert Taylor, Lionel Barrymore (as President Andrew Jackson), Franchot Tone, Melvyn Douglas, James Stewart (Jimmy Stewart; 6th billed and very early in his career!), Beulah Bondi (nominated for the Best Supporting Actress Academy Award for this film; as Rachel Jackson, the President's wife), Louis Calhern, Sidney Toler (as Daniel Webster), and Ward Bond
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have never before auctioned this pressbook!

Note that MGM, being the foremost studio of the 1930s felt they did not need to create wonderful posters for their movies, because they had so many top stars, so often their 1930s posters have simple artwork against a white background with a duotone photo of the top stars! However, they knew that they needed theater owners to book their movies, so they spent quite a bit more money on their pressbooks, often making them close to window card size, with an exact color recreation of the window card image on the cover of the pressbook, and the posters on the back cover in full color, and often a full-color sample herald, "tipped in" to the inside of one of the covers! However, they economized on the interior on these large pressbooks and used newsprint for the interior pages, which in almost every case has aged greatly and is fragile, if not brittle (see below for the exact condition of this pressbook).

Condition: good, WITH CUTS. The interiors of MGM pressbooks from this period were printed on a newsprint that was exactly like what was used in newspapers at that time, and it almost always ages terribly, resulting in incredibly brittle insides. The color covers were printed on a better paper, but they tend to chip around the edges. This particular pressbook has fragile interior pages. It was folded across the middle and there is separation at the right end of the fold on all pages and slightly on the left end.
Learn More about condition grades

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