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Auction History Result 1f0263 WIZARD OF OZ herald 1939 biggest screen sensation since Snow White, very rare & different! Date Sold 12/21/2021 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Herald (measures 8 1/4" x 10 1/4" [21 x 26 cm]; 4 pages) (Learn More) The Wizard of Oz, the classic 1939 Victor Fleming family magical fantasy adventure musical ("MGM's miracle musical show of shows!"; "It's Metro-Goldwyn-Mayer's Technicolor triumph!"; "Magnificent in its brilliant Technicolor splendor!"; "At Last It's Here Biggest Sensation Since "Snow White"!"; "The mighty miracle show that is the talk of America!"; "Amazing sights to see! The Tornado, Munchkinland, Horse of a Different Color, Startling Balloon Ascent, The Flying Monkeys, The Tree That Throws Apples"; "Gaiety! Glory! Glamour!"; based on the classic book of the same name by L. Frank Baum; nominated for the Best Picture Academy Award) starring Judy Garland (as Dorothy), Frank Morgan (in the title role as The Wizard of Oz!), Ray Bolger (as The Scarecrow), Bert Lahr (as The Cowardly Lion), Jack Haley (as The Tin Man), Billie Burke (as Glinda, the Good Witch), Margaret Hamilton (as the Wicked Witch), Charley Grapewin, "The Munchkins", and Toto too! Note that MGM was worried about how well this movie would do at the box office, and they did something we don't remember seeing on any other major movie advertising! One of the taglines says "Biggest sensation since Snow White", which means MGM was advertising a Walt Disney movie, but that shows just how worried they were! Of course, they needn't have worried, because this was a timeless classic that has only improved with age. NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only previously auctioned four examples of this 1939 first release herald! This herald was printed in the U.S., as the others were (it has "Printed in U.S.A." on it), but it was used in a French speaking country, and the area at the left of the cover has been overprinted with information from the theater it was used at. Condition: fair to good. There are around 22 tiny circular holes scattered in the herald, and fortunately, many are in background areas. There is paper loss at the spine that affects a small part of the left of Garland's hair and a small piece in her cheek, with separation in the right of the center of her face. Please bear all of this in mind before placing a bid. Learn More about condition grades 
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