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Auction History Result

2c049 WIZARD OF OZ style B 1/2sh R1949 different montage of Judy Garland & co-stars, ultra rare!

Date Sold 12/12/2019
Sold For: Login or Register to see sold price.


A 1949 Re-Release Theatrical Unfolded Style B Half-Sheet Movie Poster (1/2sh; measures 21" x 28" [53 x 71 cm]) (Learn More)

The Wizard of Oz, the classic 1939 Victor Fleming family magical fantasy adventure musical ("MGM's miracle musical show of shows!"; "It's Metro-Goldwyn-Mayer's Technicolor triumph!"; "Magnificent in its brilliant Technicolor splendor!"; "At Last It's Here Biggest Sensation Since "Snow White"!"; "The mighty miracle show that is the talk of America!"; "Amazing sights to see! The Tornado, Munchkinland, Horse of a Different Color, Startling Balloon Ascent, The Flying Monkeys, The Tree That Throws Apples"; "Gaiety! Glory! Glamour!"; based on the classic book of the same name by L. Frank Baum; nominated for the Best Picture Academy Award) starring Judy Garland (as Dorothy), Frank Morgan (in the title role as The Wizard of Oz!), Ray Bolger (as The Scarecrow), Bert Lahr (as The Cowardly Lion), Jack Haley (as The Tin Man), Billie Burke (as Glinda, the Good Witch), Margaret Hamilton (as the Wicked Witch), Charley Grapewin, "The Munchkins", and Toto too! Note that MGM was worried about how well this movie would do at the box office, and they did something we don't remember seeing on any other major movie advertising! One of the taglines says "Biggest sensation since Snow White", which means MGM was advertising a Walt Disney movie, but that shows just how worried they were! Of course, they needn't have worried, because this was a timeless classic that has only improved with age.
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Important Added Info: Note that we have never before auctioned this style B half-sheet from the 1949 re-release of this movie (we once previously auctioned the style A 1949 re-release half-sheet, and that was 16 years ago, and it sold for $609 in "fair to good" condition)! Also note that this all time classic was NOT recognized as such when it was first made in 1939. Everyone realized it was a good movie, but it only about broke even on its first release in the U.S. (it was better received in Europe and South America). It was ten years later that the movie was first re-released in the U.S. (after releases throughout Europe, and even a re-release in England!), but it was not until this 1949 re-release that it finally became profitable for MGM. Of course, its popularity only continued to grow and grow, as new generations discovered it, and it was re-released again just six years later in 1955, and there have been countless re-releases (in theaters and on TV) ever since. Note that the poster says "A METRO-GOLDWYN-MAYER MASTERPIECE REPRINT" in the bottom center. This was a terminology used by MGM at this time for some re-releases, and it has caused some collectors to be confused! This poster is the original poster from the 1949 re-release of this movie, and is NOT a "reprint"! Also note that this poster has never been machine folded! Some pre-1970 half-sheet posters were machine folded twice horizontally at the poster exchange, while some were not. It can be difficult to find an unfolded example of many pre-1970 half-sheet posters (note that most post-1970 half-sheets were NOT machine folded, so they are pretty much only found unfolded, and therefore this does not apply to those half-sheets).

Condition: good. The poster was never machine folded. Someone trimmed off a small amount of the top and bottom blank borders, and it now measures 21" high instead of 22". It has some darkening, more so around the edges. It has paper tape on the back of parts of each border, where there were creases and tears. There are some creases scattered in the image, but much more in the borders, although there is one that enters Garland's cheek and one that goes through her chin, with a faint scuff mark entering her mouth. The poster has paper loss in the right blank corners, with a semi-circular tear and surface paper loss in the far right of the top right inset image. If I owned this great poster, I would surely give it to the best restorer I knew of. After proper restoration, it will display really well. However, bear in mind its defects and look closely at our super-sized image before bidding on it.
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