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Auction History Result

5w0638 WET PARADE WC 1932 Dorothy Jordan, about effects of Prohibition, which had just ended, rare!

Date Sold 9/17/2020
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Unfolded Movie Window Card (WC; measures 14" x 22" [36 x 56 cm]) (Learn More)

The Wet Parade, the 1932 Victor Fleming New York City alcoholism Prohibition family relationship historical melodrama ("Jimmy 'Schnozzle' Durante SLAYS YOU! In The Wet Parade"; based on the novel "By Upton Sinclair"; about two families that are severely hurt by the effects of Prohibition, which resulted in more alcohol consumption than ever; interestingly, the movie separately follows the two families, and then brings them together by having the children of the families unite romantically) starring Dorothy Jordan, Walter Huston, Lewis Stone, Robert Young (in his fourth credited movie role!), Neil Hamilton, Jimmy Durante (in a bizarre cameo as a bearded federal agent!), and Myrna Loy. Note that there is an oddity to the billing of this movie. The first release insert shows the stars in the above order (but Myrna Loy is not billed at all) and the herald has the stars in a slightly diff order, but Myrna Loy is still not billed. We don't know why the billing would be different between the insert and the herald. We also don't know why Myrna Loy was not billed at all, and we suspect it was because she was not yet established as a "MGM actress". She had been making movies for a number of different studios the past few years, and perhaps MGM was reluctant to promote her.
NOTE: Click on linked names to see a biography.
If you know who did the art (if any), please let us know.
Important Added Info: Note that we have only previously auctioned two examples of this window card, and those were both 9 years ago.

Note that this window card has much light staining, but is otherwise in pretty good condition (see our image). Because its main defect is its staining, we photographed the back of the card as well as the front, because sometimes the staining shows better on the back, and that will let bidders better know what restoration this card needs. We didn't do this on all the window cards we are currently auctioning, just ones where we thought seeing the back would be helpful, like this one.

Condition: fair to good. Other than the light stains throughout (see above), there is paper loss in the top right corner.
Learn More about condition grades

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