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Auction History Result 9z172 HERCULES UNCHAINED pressbook '60 Ercole e la regina di Lidia, mighty Steve Reeves! Date Sold 3/20/2011 Sold For: Login or Register to see sold price. An Original 1960 Vintage Theatrical Movie Pressbook (pb; measures 22 3/4" x 17" [58 x 43 cm]; 18 pages). Also included is an ad supplement that has 2 pages and a herald that has 4 pages. (Learn More) Ercole e la Regina di Lidia (released in the U.S. in 1960 as "Hercules Unchained"), the 1959 Pietro Francisci French/Italian/Spanish sword-and-sandal fantasy adventure epic ("Never before on the screen! The mightiest of them all!"; "Fabulous feats of human power the screen has never shown before!"; "Spectacles of massive might beyond any ever known before!"; "It Floods The Screens Of The World With Wonders Never Before Seen!"; "See The Mammoth War Of The Chariots"; "The Glories, the Triumphs, the Conquests of the World's Mightiest Man!"; "See the war of the chariots! Blood battles to the death for the throne of Thebes!"; "See the temptress Lydia! Robbing Hercules of strength and memory with the magic waters of Lethe!"; "See the court of lovers! A palace of flaming passions with living statues of lust!"; "See the contest of giants! The world's strongest man in hand-to-hand test with the ogre of the valley!"; "See the combat of kings! Hercules, Ulysses and the Argonauts against the thundering hordes of thousands!") starring Steve Reeves (in the title role "as Hercules"/Ercole), Sylva Koscina, Gabriele Antonini, Patrizia Della Rovere, Sergio Fantoni, Carlo D'Angelo, Mimmo Palmara, Sylvia Lopez, and Primo Carnera (the heavyweight champion boxer, as Anteo/Antaeus!) NOTE: Click on linked names to see a biography. Important Added Info: Note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald which is pictured next to the pressbook below. Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Almost every Academy Award winning movie would have a special "Academy Award winner" supplement. Also note that we have provided an image of the front and back covers of the pressbook, plus an image of any supplements or heralds (if there are any included with this pressbook), but of course, the winner of this auction will receive the entire single pressbook we are selling (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good to very good, NO CUTS. There are many scuffs and creases scattered throughout the covers. Learn More about condition grades 
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