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WIE DER MAGNET DAS EISEN WIE DER MAGNET DAS EISEN special poster OR search current auctions Auction History Result 4c170 WIE DER MAGNET DAS EISEN 36x50 Swiss special poster 1941 Edi Hauri art of a magnet! Date Sold 2/8/2018 Sold For: Login or Register to see sold price. An Unfolded Swiss Special Poster (measures 35 1/2" x 50 1/4" [90 x 128 cm]) (Learn More) Wie der Magnet das Eisen so Zieht der Arbeitsrappen die Arbeit an (literally translates to "As the Magnet Attracts Iron, So the "Labor Penny" Attracts Labor"), the 1941 Swiss poster featuring Edi Hauri art of a magnet. Note that the rappen is the Swiss penny, and this poster is referencing the fact that, in response to the 1930s global economic crisis, 1% of salaries in Basel were reinvested in social building projects. Artist: Edi Hauri Important Added Info: The term Sachplakat, or Object Poster, was coined in Germany around 1905 to describe a new type of poster which featured a realistic depiction of the product and little else. The craze for this poster type continued in Switzerland, where the passion for precision in printing and drawing technique was unsurpassed. Shortly after, the iconic beauty of the everyday object became the mission of a group of artists in Basel, who made the Sachplakat the leading Swiss style in the '40s and early '50s. Often laced with humor and of stunning visual impact, these posters represent the last great period of the lithographic poster, which high cost and long production cycles was soon to eliminate. Condition: very good. The poster was never folded. It has some light creases around the edges, but otherwise it is in pretty nice condition. Learn More about condition grades 
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