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Auction History Result

3z365 NEVER SO FEW int'l TC R64 completely different art of with Steve McQueen equally billed!

Date Sold 12/23/2014
Sold For: Login or Register to see sold price.


An Undated (probably 1964) Re-Release Vintage Theatrical International Movie Title Lobby Card (LC TC; measures 11" x 14" [28 x 36 cm]) (Learn More)

Never So Few, the 1959 John Sturges World War II (WWII) Burma India military romantic melodrama ("Kiss by kiss the time ran out and never so few were the moments left for love!"; "Together for the first time! Bold, blazing drama!"; "Based on the Novel by Tom T. Chamales"; "Their eyes met across a night-club table and these two, the jungle fighter [Frank Sinatra] and the adventuress [Gina Lollobrigida] were instantly drawn to each other.") starring Frank Sinatra ("He was one of the forgotten few, fighting a forgotten war!"), Gina Lollobrigida ("she gave the kind of love that no man forgets!"), Peter Lawford, Steve McQueen, Richard Johnson, Paul Henreid, Brian Donlevy, Dean Jones, and Charles Bronson
NOTE: Click on linked names to see a biography.
Important Added Info: Note that this lobby card is from a 1960s re-release (see below). It is interesting to note that because Steve McQueen's star had risen massively between 1959 and when this movie was released (likely in 1963 or so, thanks to his great popularity in both The Magnificent Seven and The Great Escape, which were both also directed by John Sturges), he was now equally billed with Sinatra and Lollobrigida, and equally pictured! Note that this is a poster or lobby card that was printed by MGM for a European movie that they distributed in the U.S.. Somewhere in the early 1960s, MGM apparently made a huge "trade" deal with European movie distributors. From the early 1960s to the late 1960s, MGM released 100 or more non-U.S. movies in the U.S. under the MGM logo (some dating back to the 1950s), and in return, they apparently gave 100 or more MGM movies (from the 1950s and early 1960s) to those European distributors to release in Europe. All of the posters from both sets of releases have a very similar type of somewhat garish, very colorful artwork, and some have an MGM logo that is different from than on other MGM movies of the same time period, which makes it likely that those (with different logos) are from re-releases. None of these posters (except for the very first few of them) have any dates on them. Over the years, I have seen many of these posters (from both types) sold as first release, but, as stated above, some of these are mid to late 1960s re-releases, and the ones from U.S. movies are "international" posters (or lobby cards) that were used in non-U.S. countries.

Condition: good. The card was folded down the center and there is much wear around the edges (see our image). Note that this lobby card is completely unrestored and there is not a single piece of tape on either the front or back!
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