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Auction History Result

4d0024 LET'S PROVE MOVIES ARE BETTER THAN EVER marketing manual 1950 shows theaters how to sell them!

Date Sold 5/3/2020

Sold For: Login or Register to see sold price.

An Original Vintage Movie Theater Marketing Manual (measures 11" x 14" [28 x 36 cm]; 72 pages) (Learn More)

Let's Prove Movies are Better Than Ever, the 1950 marketing manual ("Sell with newspapers! Sell the kids! Sell your merchants! Sell with radio & TV! Sell your audience! Sell your civic clubs! Sell person-to-person! Sell outside your theatre! Sell every show!") featuring images and information about how to increase revenue. In 1950, television really "took off", and movie theaters were rightfully worried that people would stay home and watch television and go to movies far less. So National Theatres published this elaborate manual giving theater owners a million different ideas on how to get people to keep coming to movies, because they were "better than ever", and those ideas included advertising on TV itself, which is ironic. This manual has seven tabbed sections with seven different approaches. It is surely extremely rare!

Important Added Info: Note that we have never auctioned this marketing manual before!

Condition: very good. The manual has some wear around the edges and smudges on the back cover, but is otherwise in pretty nice condition (see our images).
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