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Auction History Result 1x052 PRESENTING LILY MARS trade ad '43 Kapalik art of Garland, Van Heflin, Vargas art on back! Date Sold 6/17/2012 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Trade-Ad (measures 9" x 12 1/4" [23 x 31 cm]; 2 pages) (Learn More) Presenting Lily Mars, the 1943 Norman Taurog New York City Broadway theater stage acting romantic musical ("Sing out the news! It's a honey of a show!"; "Based upon the novel by Booth Tarkington"; about a girl from a small town who goes to New York City to become a Broadway actress, and against all odds, she becomes a star in Broadway musicals) starring Judy Garland (in the title role as Lily Mars), Van Heflin, Fay Bainter, Richard Carlson, Spring Byington, Marta Eggerth, Connie Gilchrist, Leonid Kinskey, and Bob Crosby (billed as "Bob Crosby and His Orchestra") NOTE: Click on linked names to see a biography. Artist: Jacques Kapralik/Alberto Vargas Important Added Info: Note that from the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a yearbook or magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: very good to fine. Learn More about condition grades 
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