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The Time of Their Lives, the 1946 Charles Barton Revolutionary War fantasy comedy ("Something NEW from BUD and LOU!"; about a tinker in George Washington's times, played by Costello, who, along with a pretty girl, played by Marjorie Reynolds, are both wrongfully killed by a traitor, played by Abbott; 170 years later, Costello and Reynolds' ghosts meet Abbott's descendant, who still lives in the house his ancestor lived in, and the ghosts search the house search trying to find a letter that proves their innocence) starring Bud Abbott, Lou Costello (Abbott and Costello), Marjorie Reynolds, Binnie Barnes, John Shelton, Jess Barker, Gale Sondergaard, Robert H. Barrat, and Lynn Baggett. Note that Universal was likely worried about this "different" Abbott & Costello comedy (involving ghosts and taking place in both Revolutionary War times and in the then present day), and maybe they were afraid that loyal Abbott & Costello fans didn't want to see them in something different, but whatever the reason, they completely ignored the plot of the movie in the advertising campaign, and the posters show Bud and Lou in present day outfits, with the tagline "Something NEW from BUD and LOU!".
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Important Added Info: Note that this is an extremely rare paper banner. We have never auctioned one in all our years of auctioning! Note that the photo on this paper banner was printed on a separate sheet and then attached to that area of the banner (see our image - this was commonly done with paper banners, and some 30x40s and 40x60s of this period). This is how the poster was created. Note also that this poster is very long, but because it is not very wide, it can be sent in a regular size tube. However, it can NOT be combined with other rolled posters, and must be either sent by itself (or combined with other items that are exactly like this). Please bear this in mind before bidding on this poster.

Note that in the 1910s through 1930s, studios would make large cloth banners that movie theaters could hang up above their lobbies (or above their entrances). In the early 1940s, they changed to making paper banners (perhaps there was a cloth shortage during World War II). At first, they were made of one-sheet-like paper, and they didn't survive very well, and they apparently were not very popular, because very few survive. At some point around 1946, they changed to making them out of a heavy paper stock, similar to that used for 40x60s, but measuring 24" x 80". Many people think these became very popular at drive-in theaters, which were then expanding at a major pace throughout the country. The paper banners were very popular until the late 1960s, and then far fewer were made (perhaps corresponding to the decline in popularity of drive-in theaters).

Note that this item is very long, but because it is not very wide, it can be sent in a regular size tube. However, it can NOT be combined with other rolled posters, and must be either sent by itself (or combined with other items that are exactly like this). Please bear this in mind before bidding on this poster.

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