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Auction History Result 1e165 MY FRIEND IRMA pressbook '49 first Dean Martin & Jerry Lewis, lots of art by Al Hirschfeld! Date Sold 7/18/2013 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12 1/4" x 15" [31 x 38 cm]; 20 pages). Also included is an ad supplement that has one page. (Learn More) My Friend Irma, the 1949 George Marshall romantic slapstick comedy ("You'll say: 'Funniest picture of my life!'"; "Based on the CBS Radio Program 'My Friend Irma' created by Cy Howard"; about a female office worker looking to have a romance with her boss, but she has to deal with the wacky escapades of her scatterbrained friend, Irma) starring John Lund, Diana Lynn, Don DeFore, Marie Wilson (in the title role "as Irma"), Dean Martin & Jerry Lewis (billed as "introducing Dean Martin and Jerry Lewis"; in their movie debut!), and Nick Cravat. Note that Paramount had signed Dean Martin and Jerry Lewis to a movie contract, and they oddly stuck them into this movie that didn't really need them, and they also appeared in the sequel movie, "My Friend Irma Goes West". But they soon had very successful movies of their own! NOTE: Click on linked names to see a biography. Artist: Al Hirschfeld Important Added Info: Note that this pressbook has a cover image by Al Hirschfeld that is reproduced on an interior page under a headline that says "As Hirschfeld Sees Them". There are other images by Hirschfeld, and they are used in different ways in most of the newspaper ads that are reproduced over several pages! Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good to very good, NO CUTS. The pressbook is complete and uncut. The pressbook was once in a bound volume and there is tiny paper loss down the spine (and several of the pages are separated), but otherwise, the pressbook is in pretty good condition. Learn More about condition grades 
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