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UNIVERSAL 1934-35 (US) UNIVERSAL 1934-35 (US) campaign book OR search current auctions Auction History Result c006 STEP OUT WITH UNIVERSAL FOR 1934-1935 campaign book Bride of Frankenstein PLUS The Raven! Date Sold 6/10/2008 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Campaign Book (measures 9 1/4" x 12 1/4"; 80 pages) (Learn More) Step Out with Universal for 1934-1935, the 1934 Universal Studios campaign book, featuring upcoming Universal movies and stars from movies that were planned for production by Universal in the coming year. The campaign book includes mostly two-color images of ads for the major upcoming Universal films including Bride of Frankenstein, The Great Ziegfeld, Princess O'Hara (Damon Runyon), The Raven, Great Expectations, A Cup of Coffee (written by Preston Sturges, who is given a huge credit), The Man Who Reclaimed His Head, Margaret Sullavan (two new movies), Moon Mullins (great comic strip cartoon art!), Angel, At Your Service (a feature film about tennis players), Fannie (Marcel Pagnol), Confessions of a Modern Woman, Magnificent Obsession, Buck Jones (six big action features), another Buck Jones, this one for four smash serials, Oswald the Lucky Rabbit (20 big one-reel cartoons, six in color), and much more! Some of the excellent artwork is signed by artists including Gale, Kulz, Isip (sp?), G.S., and D.P.R. We have included images of the covers of the book and nine of the two-page spreads (and we did not make a big effort to find the best ones!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone has more information about any of these, please e-mail us and we will post it here)! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars! NOTE: Click on linked names to see a biography. Condition: fair. ONE OF THE INTERIOR PAGES WAS REMOVED (it is the one that had the right half of the ad for "The Mystery of Edwin Drood", and the reverse side of the missing page had the left half of the ad for "Gallant Lady"). We have pictured the two incomplete areas in the top right of our image. Obviously, this is a significant defect, but they are certainly not two of the more desirable ads in the book, and the two EXTREMELY important ads (Bride of Frankenstein and The Raven) are unaffected, as are all the other ads in the book. Other than the missing page, the book is generally in pretty good condition. The front and back covers are scuffed and there is tiny paper loss in the top and bottom of the front cover and the covers are separated at the bottom of the spine. The interior pages are in generally nice condition, except for the missing page, of course! Learn More about condition grades 
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