eMoviePoster.comAuction History Result 7y452 BAD BASCOMB trade ad '46 great Hirschfeld art of Wallace Beery & young Margaret O'Brien! Date Sold 4/7/2013Sold For: Login or Register to see sold price. An Original Vintage Theatrical Trade Ad (measures 9" x 11 1/2" [23 x 29 cm]; 2 pages) (Learn More) Bad Bascomb, the 1946 S. Sylvan Simo romantic juvenile cowboy western ("Laughs, Thrills, Heart-Throbs in a Spectacular Drama!") starring Wallace Beery (in the title role as Zeb Bascomb), Margaret O'Brien, Marjorie Main, J. Carrol Naish, Frances Rafferty, Marshall Thompson, Stanley Andrews, and Donald Curtis NOTE: Click on linked names to see a biography. Artist: Al Hirschfeld Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a yearbook or magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: good to very good. There is slight darkening and wear around the edges. Learn More about condition grades
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