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EVERY DAY'S A HOLIDAY ('54) EVERY DAY'S A HOLIDAY ('54) pb OR search current auctions Auction History Result 8m367 EVERY DAY'S A HOLIDAY pressbook R57 De Sica's L'Oro di Napoli, Sophia Loren, Gold of Naples! Date Sold 2/26/2012 Sold For: Login or Register to see sold price. A 1957 Re-Release (re-titled "Gold of Naples" for this re-release) Vintage Theatrical Movie Pressbook (pb; measures 11 1/4" x 17" [29 x 43 cm]; 8 pages). Also included is an ad supplement that has 2 pages (Learn More) L'Oro di Napoli (released in the U.S. in 1955 by Paramount Pictures as "Every Day's a Holiday"), the 1954 Vittorio De Sica Italian collection-of-four-Neapolitan-episodes gambling romantic comedy ("A quartet of Neapolitan tales - four captivating stories - wry, delightful and dramatic with that special humor and temperament and that enduring zest for life that characterize these volatile people..."; "story based on the book "L'Oro di Napoli" by Giuseppe Marotta"; "adaptation by Cesare Zavattini") starring Silvana Mangano ("as Theresa, the Prostitute"), Sophia Loren ("as the Voluptuous Pizza Girl"), Paolo Stoppa, Erno Crisa, Toto ("the Racketeer"), and Vittorio De Sica ("as the Gambler Count") NOTE: Click on linked names to see a biography. Important Added Info: Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: very good, NO CUTS. There is some clean separation on the spine. Learn More about condition grades 
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