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Auction History Result 2t0428 VIVA VILLA 21x24 pressbook 1934 great art of Wallace Beery & sexy Fay Wray, ultra rare! Date Sold 8/30/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 21" x 24" [53 x 61 cm]; 26 pages). Also included is an ad supplement that has 5 pages. (Learn More) Viva Villa!, the 1934 Jack Conway south-of-the-border Mexican-bandit-turned-revolutionary-leader biographical melodrama ("He held a nation in his power"; "...Too Big For Hollywood it was dramatized in the heart of Mexico, with thousands in the cast"; "The year's biggest picture!"; "Romance-thrills-laughs-in the year's big hit!"; produced by David O. Selznick; nominated for the Best Picture Academy Award; a highly fictionalized biography of Pancho Villa, loosely based on the novel by Edgcumb Pinchon) starring Wallace Beery (in the title role as Pancho Villa), Leo Carrillo, Fay Wray, Joseph Schildkraut, Mischa Auer, Noah Beery Jr., George E. Stone, Stuart Erwin, and Katherine DeMille NOTE: Click on linked names to see a biography. Important Added Info: Note that we have never before auctioned this pressbook! Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we continue to auction more of these pressbooks, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, most of the ones we are auctioning are larger pressbooks, mostly 11" x 15" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut! Note that MGM, being the foremost studio of the 1930s felt they did not need to create wonderful posters for their movies, because they had so many top stars, so often their 1930s posters have simple artwork against a white background with a duotone photo of the top stars! However, they knew that they needed theater owners to book their movies, so they spent quite a bit more money on their pressbooks, often making them close to window card size, with an exact color recreation of the window card image on the cover of the pressbook, and the posters on the back cover in full color, and often a full-color sample herald, "tipped in" to the inside of one of the covers! However, they economized on the interior on these large pressbooks and used newsprint for the interior pages, which in almost every case has aged greatly and is fragile, if not brittle (see below for the exact condition of this pressbook). Note: We have 13 images of this pressbook, but due to a space limitation, only TEN of the 13 images are displayed above. However, there is a "supersize" link to the right of those images that lets you see the other 3. Condition: good, NO CUTS. The pressbook is complete and uncut. However, the interiors of MGM pressbooks from this period were printed on a newsprint that was exactly like what was used in newspapers at that time, and it almost always ages terribly, resulting in incredibly brittle insides. The color covers were printed on a better paper, but they tend to chip around the edges. In this particular pressbook, there are tears and paper loss down the spine of the covers and the interior pages are quite fragile. Learn More about condition grades 
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