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GONE WITH THE WIND GONE WITH THE WIND program book, souvenir OR search current auctions Auction History Result 4y0115 GONE WITH THE WIND souvenir program book 1939 ultra rare from Jr. League World Premiere Ball! Date Sold 8/29/2023 Sold For: Login or Register to see sold price. An Original Vintage Movie Souvenir Program Book (measures 7 1/2" x 10 1/2" [19 x 27 cm]; 100 pages) (Learn More) Gone with the Wind, the classic 1939 Victor Fleming (winner of the Best Director Academy Award for this film) Civil War era romantic melodrama epic ("The Greatest Motion Picture Ever Made!"; "In the New Screen splendor... The most magnificent picture ever!"; "David O. Selznick's production of Margaret Mitchell's story of the Old South"; "Screen play by Sidney Howard"; winner of the Best Picture Academy Award) starring Clark Gable (nominated for the Best Actor Academy Award for this film; "as Rhett Butler"), Vivien Leigh (winner of the Best Actress Academy Award for this film; "and presenting Vivien Leigh as O'Hara"), Leslie Howard ("as Ashley Wilkes"), Olivia de Havilland (nominated for the Best Supporting Actress Academy Award for this film; "as Melanie"), Hattie McDaniel ("as Mammy"), Thomas Mitchell ("as Gerald O'Hara"), Butterfly McQueen (as Prissy), Ann Rutherford ("as Carreen O'Hara"), George Reeves (in his first credited movie role!), Victor Jory, Jane Darwell, Ward Bond, Ona Munson ("as Belle Watling"), Yakima Canutt, Harry Davenport ("as Dr. Meade"), Carroll Nye ("as Frank Kennedy"), Laura Hope Crews ("as Aunt Pittypat"), Alicia Rhett ("as India Wilkes"), Barbara O'Neil ("as Ellen O'Hara"), Marcella Martin (as Cathleen Calvert), Frank Coghlan Jr., Fred Crank, Rand Brooks, Cammie King Conlan, Patrick Curtis, and William Bakewell NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that we have never before auctioned this souvenir program book, which is from the Junior League World Premiere Ball, which was held one day before the first premiere of this classic movie! This is an amazing book, filled with information and images we have never seen anywhere else. There is a full-page image of David O. Selznick with a biography facing the title page, which mentions that this world premiere ball is "distinguished by the presence of Clark Gable, Vivien Leigh, Ann Rutherford, Evelyn Keyes, Alicia Rhett, Laura Hope Crews, and Ona Munson" (apparently they couldn't get Leslie Howard to "fly over"!). There is a full-page image of Margaret Mitchell and lots of heavily illustrated articles. But the coolest aspect is that it is also filled with ads from local stores, and a high percentage of them created ads specifically for this program referencing the movie (for example, the ad for a gift center had the heading "I Bet Scarlett O'Hara's Frocks Were Cut With Wiss Scissors") and the ad for J.P. Allen & Co. said "If Scarlett had lived Today.... her deep desire for the finest, most elegant fashions could have been satisfied right here in Atlanta", and many, many more similar ads. We have never auctioned this wonderful program book before, and it is surely incredibly rare! Note: We have 11 images of this souvenir program book, but due to a space limitation, only TEN of the 11 images are displayed above. However, there is a "supersize" link to the right of those images that lets you see the other 1. Condition: very good. There is some scuffing in the bottom of the cover and a crease in the top right corner. Otherwise, the entire program book is in really excellent condition (see our many images)! Learn More about condition grades 
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