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Auction History Result 1h228 UTICA CLUB BEER billboard poster '49 Pilsener Lager & Cream Ale, tastiest beer in town! Date Sold 4/7/2011 Sold For: Login or Register to see sold price. An Original Vintage Tri-Folded Billboard Poster (measures approximately 9' x 20' [23 x 51 cm]) (Learn More) Utica Club, the billboard advertising poster encouraging people to buy Utica Club beer and ale. Note that Matt Brewing Company (formerly F.X. Matt Brewing Company) is a family-owned brewery in Utica, New York. It is the fourth oldest family-owned brewery in the United States, having brewed beer since 1888. Its most popular product is the Saranac line of beers which includes Utica Club beer. During Prohibition, the company stayed afloat by producing soft drinks under the label Utica Club. After the end of Prohibition, Utica Club became the name of the brewery's flagship beer, promoted during the 1950s and 1960s by two beer steins, Schultz and Dooley, voiced by Jonathan Winters. The brewery became popular throughout the Northeast based on Utica Club and its current flagship beer, Saranac. If you know who did the art (if any), please let us know. Important Added Info: Note that this billboard was printed in 12 sections. Also note this billboard poster was folded in a way that makes it resemble a tri-folded six-sheet (only much larger, of course, as there are more sections). But the length and width of the folded billboard is just about the same as that of a folded six-sheet or three-sheet. This means that this billboard needs to be sent in an oversized flat package, which will measure roughly 16" x 38", and approximately 2" high, and it will cost more to send than a regular sized package. Condition: very good to fine. There is some staining and slight deterioration on part of the foldline in the sections that were on the outside when the poster was fully folded, but otherwise, the poster has survived really well (especially considering its age and its very large size). Learn More about condition grades 
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