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Auction History Result 8s0325 LOT OF 4 MOTION PICTURE HERALD EXHIBITOR MAGAZINES 1967-1969 great images & articles! Date Sold 5/16/2021 Sold For: Login or Register to see sold price. a lot of 4 issues of Motion Picture Herald, the leading trade magazine sent to movie theater owners in the 1930s to the 1960s (we don't know exactly when it started publication, but we think it was in 1931, and we know it continued until at least 1967). Each magazine measures approximately 9" x 12", and each contained around 70-100 pages. Each weekly issue would be filled with illustrated articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies. Of greatest interest to collectors are the advertisements (some full-page) from all of the major studios! A few of these ads were full-color. Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1920s and 1930s! Note that we do not have the time to list the contents of each magazine we are selling (this magazine does not have a "table of contents", and of course, the most interesting part of the magazine is the great illustrated ads), but we have pictured the cover, and one or more interior 2-page spreads. We tried to pick out some of the more interesting interior pages, but we did not spend much time doing so! Each of these magazines, which were NOT printed on newsprint, and were printed on quality paper, is packed with very interesting visual and written material, almost all of which has not been seen since the date the magazine was published. We doubt anyone who buys these magazines will be disappointed by the content! Note that this magazine continued to be published into the 1970s, but it slowly lost page count and quality over the years. The issues in the 1950s-1970s were generally around 30-50 pages, and at some point during those years, the magazine became first bi-weekly, and finally, monthly. Note that the items in this lot are from 1967 to 1969, and there are images of all of them. Measurements: 9" x 12"Note that we have provided a picture of the front cover of each magazine, but no other images. Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided. Condition: very good. Please note that we briefly attempted to check to see if the magazines are complete and uncut, and we believe that they are. However, there is a slight possibility that we might have missed a small cut or a page that was neatly removed, and if that happens, you can return the magazines. We have solely provided an overall description of the condition of the magazine, but you can also refer to our super-sized images of the covers. Please bid (or not bid) based on that overall grade and by viewing the super-sized images. Learn More about condition grades Titles included:
 
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