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Auction History Result

y005 PICTURES FROM COLUMBIA movie campaign book '53 sexy Rita!

Date Sold 1/29/2008
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Studio Campaign Book (sometimes called "studio yearbooks"; measures 9 1/4" x 12 1/4"; 39 pages) (Learn More)

Pictures from Columbia, the 1953 Columbia Pictures campaign book, sent to theater owners to encourage them to show Columbia movies. The entire book is professionally bound with a spiral binding, which allows you to lay the book open flat without damaging the pages (something most other yearbooks do not have). Note that for this year, Columbia hit on the idea of making the campaign book look like a souvenir photo album, with the ads for the movies designed to look like black & white photos that had been "hinged" onto the pages (this also gave them an excuse to use black & white photographic images, instead of full-color art, which let them save on production and printing costs!). Some of the movies advertised include Affair in Trinidad (Rita Hayworth), The Juggler (Kirk Douglas), The Member of the Wedding (Julie Harris & Ethel Waters), Strange Fascination and One Girl's Confession (Cleo Moore), a re-release of Ladies of the Chorus (it is very rare that any campaign book mentions a re-release movie, but Marilyn Monroe was HUGE in 1953!), Gene Autry ("6 top notch outdoor productions"), and much more!
NOTE: Click on linked names to see a biography.
Important Added Info: Note that this is one of an excellent collection of seven extremely scarce studio campaign books (plus two similar items) we are selling this week on eBay (in seven separate auctions). Even though these are books that have sold for hundreds of dollars in the past, all begin with 99 cents with no reserve on any of them!

Condition: very good to fine. There are scattered stains on the entire back cover, and there is one large stain in the upper right of the front cover. The interior pages of the campaign book are in pretty nice condition!
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