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Auction History Result

4d0012 MGM 1926-27 studio booklet 1926 3 Lon Chaney movies, Buster Keaton, Faust & more, very rare!

Date Sold 5/3/2020
Sold For: Login or Register to see sold price.


An Original Vintage Studio Booklet (measures 4 1/4" x 4 3/4" [11 x 12 cm]; 32 pages) (Learn More)

MGM 1926-27, the 1926 studio booklet ("The Screen Forecast"; "More Stars than there are in Heaven") sent to theater-owners to encourage them to book MGM films such as: "Lon Chaney, The Man of 1,000 Faces, in three big pictures", Buster Keaton in Battling Butler, Goethe's Faust, The Taxi Dancer, three Lillian Gish movies, three John Gilbert movies, three Norma Shearer movies, and much, much more! It appears that each of the 1-page ads is a smaller version of the ads that appeared in the MGM 1926-27 campaign book. Starting in the mid 1920s, MGM created large studio yearbooks that were deluxe publications sent to theater owners (to try to get them to book their upcoming movies), but they also (alone among the studios) created one of these small booklets (with "The Screen Forecast" on the cover) each year that were distributed to people who went to the movies. Each measured around 3 3/4" x 4 1/4", and contained around 32 pages, and they are incredibly rare (about as rare as the larger versions!).
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have never before auctioned this studio booklet!

Condition: very good. The booklet was lightly folded down the middle at one time. It was once attached to an album with glue on the right of the back cover, and there is surface paper loss in that area. Otherwise, the booklet is in pretty nice condition!
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