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Auction History Result 4s018 SHOWMEN'S MATALOG exhibitor's trade catalog '30s specialized border layouts for newspapers! Date Sold 1/25/2015 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor's Trade Catalog (measures 10 1/4" x 13 1/2" [26 x 34 cm]; 32 pages) (Learn More) Showmen's Matalog, the exhibitor's trade catalog that was filled with "specialized borders designed to meet every occasion". These were stock newspaper ad layouts designed for every occasion (major holidays, air conditioning, an added cartoon, an added stage show, etc.; see our images). Back in the 1930s, you needed to order "ad mats" that replicated these ad layouts. In today's world, of course, one could simply scan the layouts out of the catalog and there would be no need to pay the company! Note that there is a page in the catalog that shows cartoon layouts, including several with Mickey Mouse, Popeye, and more. Important Added Info: Note that we have provided a picture of the front cover of the magazine, and also pictures of one or more interior two-page spreads (but we didn't make much effort to find the best ones!). These images should greatly help you judge the overall condition of the magazine. Please realize that sometimes there were only a few ads in each magazine, and sometimes quite a few, but that often the bulk of each magazine is taken up by stories about current productions and other information of interest to theater owners (and I don't know that this information can be found anywhere else or that it has been reproduced in any book since its first publication!). Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided. Condition: very good. The catalog has some wear around the edges. Learn More about condition grades 
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