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Auction History Result 2b0146 LOVING YOU pressbook 1957 Elvis Presley, Lizabeth Scott, Wendell Corey & Dolores Hart, rare! Date Sold 5/10/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 15" [30 x 38 cm]; 24 pages) (Learn More) Loving You, the 1957 Hal Kanter rock 'n' roll (rock and roll) musical ("From a story by Mary Agnes Thompson"; loosely based on Elvis' own life, about a gas station attendant who is discovered by a publicist and a country western musician who then promote him into a rock 'n' roll star) starring Elvis Presley, Lizabeth Scott, Wendell Corey, James Gleason, Ralph Dumke, Paul Smith, Dolores Hart, Ken Becker, and Jana Lund. Note that producer Hal Wallis intended this to be the first Elvis film. However, six months before the start of production, Wallis loaned Elvis to 20th Century Fox for the 1956 film "Love Me Tender". Also, note that Elvis' parents made a cameo appearance in the movie as audience members in a theater. After his mother died, Elvis refused to ever watch the movie again, saying it was too sad for him to see his mother! Also note that this was the second of four movies that Elvis made before he went into the Army in 1958. He made no movies in 1959, and the public so wanted to see one that Paramount gave this movie and King Creole a full scale double-bill re-release just one and two years after they were made, with new posters for each, and the tagline "Elvis Presley back on the screen for the first time in a year"! NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only previously auctioned two examples of this first release pressbook, and the last one was 8 years ago! Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we continue to auction more of these pressbooks, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, most of the ones we are auctioning are larger pressbooks, mostly 11" x 15" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut! Condition: good to very good, NO CUTS. Note that we solely give an overall grade to these rare pressbooks, and tell you whether it is complete and uncut. However, you can view our multiple images of the covers and the interior pages that should give you a good sense of the pressbook's condition. Learn More about condition grades 
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