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SHOWMEN'S TRADE REVIEW SHOWMEN'S TRADE REVIEW magazine, exhibitor OR search current auctions Auction History Result #2519 SHOWMEN'S MOTION PICTURE TRADE '39 Date Sold 9/2/2003Sold For: Login or Register to see sold price. Original Vintage Theatrical Exhibitor Magazine (measures 9 1/2" x 12") (Learn More) Showmen's Trade Review, one of the many trade magazines sent to movie theater owners starting in the 1930s. Each magazine measured approximately 9" x 12", and each contained around 30 pages. Each weekly issue would be filled with profusely illustrated articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies Of greatest interest to collectors are the dozens of advertisements (most full-page) from all of the major studios! Many of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1930s! Condition: very good. magazine was folded in half at one time; discoloration in the top and upper right of the front cover; smudges, minor creases, and scuffs throughout the cover of the magazine (more so around the edges) Learn More about condition grades 
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