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Auction History Result 9m0059 BENZO-MOTEUR linen 35x49 French advertising poster 1900 Jules Cheret art of woman & car, rare! Date Sold 8/8/2021 Sold For: Login or Register to see sold price. A Linenbacked French Advertising Poster (measures 34 1/2" x 49" [88 x 124 cm]) (Learn More) Benzo-Moteur, the circa 1900 French advertising poster (with taglines that translates to "Special gasoline for automobiles in leaded & capsulated cans") promoting the purchase of gasoline, and featuring Jules Cheret artwork of well-dressed women driving cars. At the time, gasoline was sold in containers at general and hardware stores. Also, automobiles were considered a rather daring hobby, so the fact that Cheret choose to have women driving (one even has a male passenger) was unusual for the era. NOTE: Click on linked names to see a biography. Artist: Jules Cheret Important Added Info: Note that we have never before auctioned this French poster! What IS linenbacking? Learn More Overall Condition and Pre-Restoration Defects with Quality of Restoration: good. The poster had tears and areas of paper loss in the white area above the large text at the bottom, and in the lower right white area, with some tears and paper loss around the edges and some in the word "AUTOMOBILES". Overall, the poster was in fair to good condition prior to linenbacking. The poster was pretty well backed, but you can clearly see signs of the above defects and the restoration of the above defects, especially from close up. Learn More about condition grades 
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