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Auction History Result 7p004 PSYCHO pressbook '60 Alfred Hitchcock, includes rare Care & Handling of Psycho supplement! Date Sold 12/5/2010 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12 1/4" x 15" [31 x 38 cm]; 32 pages). Also included is a single-page ad supplement (printed on both sides) and the 18-page "Care and Handling" supplement (Learn More) Alfred Hitchcock's Psycho, the classic 1960 Alfred Hitchcock (nominated for the Best Director Academy Award for this film) psychotic killer horror thriller ("The master of suspense creates a new and altogether different screen excitement!!!"; "It is required that you see Psycho from the beginning!"; "The master of suspense moves his cameras into the icy blackness of the unexplored!"; "A new - and altogether different - screen excitement!!!"; "The master suspense-showman creates something new - and altogether different - in screen excitement!!!"; "Alfred Hitchcock's new and altogether different screen excitement!"; "The screen's master of suspense moves his cameras into the icy blackness of the unexplored..."; "Screenplay by Joseph Stefano"; based on the novel by Robert Bloch; note that Tony Palladino originally created the classic Psycho title design for the book jacket, and this lettering was purchased along with the film rights, and used on movie posters) starring Anthony Perkins (as Norman Bates), Vera Miles (as Lila Crane), John Gavin (as Sam Loomis), Martin Balsam (as Detective Arbogast), John McIntire (as Sheriff Chambers), Janet Leigh (nominated for the Best Supporting Actress Academy Award for this film; "as Marion Crane"), Mort Mills (as the Highway Patrol Officer), and Patricia Hitchcock (the director's daughter, in a small role) NOTE: Click on linked names to see a biography. Important Added Info: Note that this pressbook contains a special supplement that was distributed along with the regular pressbook for "Psycho" (perhaps Hitchcock saw the regular pressbook and felt they needed to better explain how he intended the film to be marketed)! The supplement is entitled "The Care and Handling of Psycho by Alfred Hitchcock", and it says at the bottom "This is a companion piece to the regular Paramount pressbook on Psycho". This supplement is loaded with photographs of Hitchcock and the many special teaser ads that were used to promote the film ("It is required you see PSYCHO from the very beginning"; "We won't allow you to cheat yourself"; "No one, not even the manager's brother will be admitted into the theater after the start of each performance of PSYCHO"). We have seen this supplement auctioned on eBay by itself, and it has sometimes sold for hundreds of dollars! Also note that the pressbook includes a one-page supplement that measures 12 1/4" x 15" Condition: very good. The pressbook has some creases scattered down the spine but is otherwise in pretty nice condition! The supplement has a few faint smudges on the front cover but is otherwise in quite nice condition! Also note that both the pressbook and supplements are complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Learn More about condition grades 
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