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Auction History Result

9x521 ALL ABOUT EVE pressbook 1950 Bette Davis & Anne Baxter classic, Marilyn Monroe shown!

Date Sold 9/24/2017
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 11" x 14 3/4" [28 x 37 cm]; 32 pages) (Learn More)

All About Eve, the classic 1950 Joseph L. Mankiewicz (winner of the Best Director Academy Award for this film) New York City Broadway stage acting romantic love triangle melodrama ("It's all about women... and their men!"; produced by Darryl F. Zanuck; about a New York stage actress who gets a protege who secretly schemes to take her place, both on stage and off; winner of the Best Picture Academy Award) starring Bette Davis (nominated for the Best Actress Academy Award for this film; as Margo Channing), Anne Baxter (nominated for the Best Actress Academy Award for this film; in the title role as Eve Harrington), George Sanders (winner of the Best Supporting Actor Academy Award for this film; as Addison DeWitt), Celeste Holm (nominated for the Best Supporting Actress Academy Award for this film), Gary Merrill, Hugh Marlowe, Thelma Ritter (nominated for the Best Supporting Actress Academy Award for this film), Marilyn Monroe, Gregory Ratoff, Barbara Bates, and Walter Hampton. Note that Marilyn Monroe had a small role in this movie, early in her career, but as usual, she was noticed, and she appears on several of the posters!
NOTE: Click on linked names to see a biography.
Artist: Erik Nitsche
Important Added Info: Note that until we were consigned this incredibly rare pressbook, we did not know that there were two different first release pressbooks for this classic movie! The one we have seen before says "Exhibitor's Manual for Advertising Publicizing Exploiting 'All About Eve'", and that one has 20 pages, and we always thought it was the ONLY All About Eve pressbook. But the movie first played in just a few theaters with "scheduled performances" at higher prices, and unknown to us, 20th Century-Fox also made an earlier pressbook solely for those theaters! This pressbook originally had 36 pages (but this example, the only one we have ever auctioned, has 4 of those 36 pages missing). It has "Exhibitor's Manual for Scheduled Performances of 'All About Eve'" on the cover, and it has a different paragraph at the bottom that says "A Step by Step Description of - How to Operate - How to Publicize - How to Advertise the Unusual Departure in the Presentation of This Great Attraction". While the covers and the poster pages are very similar between the two pressbooks, almost everything else about this special pressbook is different, because all the ads and the stories talk about the scheduled performances! Also note that we have provided an image of the front and back covers of this pressbook (if the back cover is not the poster page, we photographed the interior poster page), and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)!

Condition: fair, WITH CUTS. 4 of the 36 pages are missing, which unfortunately includes the back cover. There are no posters on the back cover, but the inside back cover had posters, and that is missing. There is also a 2" x 14 3/4" strip missing from one interior page, which affects a newspaper story, and there is a 3" x 11" piece missing from another interior page, which affects an ad on one side and newspaper stories on the other. Obviously, one would much prefer to find a complete example of this ultra rare pressbook, but we have never auctioned another one, and it is surely extremely rare, because it was only used for the early theaters that showed it with scheduled performances.
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