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Auction History Result

7k078 MY FOOLISH HEART pressbook '50 Susan Hayward & Dana Andrews, written by J.D. Salinger!

Date Sold 3/19/2013
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 18" [30 x 46 cm]; 20 pages). Also included is an ad supplement that has 4 pages. (Learn More)

My Foolish Heart, the 1950 Mark Robson ("who gave you 'Champion' and 'Home of the Brave'") romantic love affair tragic melodrama ("Some men can say more with a touch than others with a fierce embrace"; "'I was a nice girl - wasn't I?'"; "Please wait until you know the Truth"; "Wait until you know The Truth about 'My Foolish Heart'"; "Based on a Story in the New Yorker by J.D. Salinger"; about a woman who has an affair with a man and becomes pregnant, and the man is killed in World War II, so the woman marries a man she doesn't love so that her child will have a name and a father, but she is very unhappy and becomes an alcoholic) starring Dana Andrews, Susan Hayward (nominated for the Best Actress Academy Award for this film), Kent Smith, Lois Wheeler, Jessie Royce Landis, Robert Keith, and Gigi Perreau. Note that this movie was based on the story "Uncle Wiggily in Connecticut", written by J.D. Salinger, best known as the ultra reclusive author of "The Catcher in the Rye". This was the only one of Salinger's stories which he allowed to be adapted into a movie (he so hated what Hollywood did to his story that he has refused to allow any other of his works to be adapted as movies, and he has a stipulation in his will to keep that going after his death, but who knows if that is possible?).
NOTE: Click on linked names to see a biography.
Important Added Info: Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Condition: very good, NO CUTS. The pressbook is complete and uncut. There are some faint stains around the edges of the cover.
Learn More about condition grades

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