eMoviePoster.com
Auction History Result 5m0823 LOT OF 4 EXHIBITOR THEATRE CATALOG EXHIBITOR MAGAZINES 1958-1964 including two hardcover! Date Sold 8/23/2020 Sold For: Login or Register to see sold price. a lot of 4 issues (two softcover and two hardcover) of Exhibitor Theatre Catalog. Exhibitor (at some point, the name changed to "Motion Picture Exhibitor", and we think that at some later time it became "International Motion Picture Exhibitor", but we can't say for certain), one of the many trade magazines sent to movie theater owners starting in 1918. Each magazine measured approximately 9" x 12", and each contained around 30 pages (more for special issues). Each weekly issue would be filled with profusely illustrated articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies Of greatest interest to collectors are the dozens of advertisements (most full-page) from all of the major studios! Many of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that at some point in the mid 1950s, when the studio's revenues were cut by competition from TV, this magazine merged with a rival, "Showmen's Trade Review", which had been first published in 1933. Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1930s! Note that the items in this lot are from 1958 to 1964. We do not provide a list of these items, but there are images of all of them. Measurements: 9 1/4" x 12 1/4"Note that we have provided a picture of the front cover of each magazine, but no other images. Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided. Condition: good to very good. Please note that we briefly attempted to check to see if the magazines are complete and uncut, and we believe that they are. However, there is a slight possibility that we might have missed a small cut or a page that was neatly removed, and if that happens, you can return the magazines. We have solely provided an overall description of the condition of the magazine, but you can also refer to our super-sized images of the covers. Please bid (or not bid) based on that overall grade and by viewing the super-sized images. Learn More about condition grades Titles included:
 
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