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Auction History Result

8m320 JAWS 2 trade ad '78 just when you thought it was safe to go back in the water, Lou Feck art!

Date Sold 5/5/2013
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Trade Ad (measures 9 1/2" x 14" [24 x 36 cm]; 2 pages) (Learn More)

Jaws 2, the 1978 Jeannot Szwarc man-eating Great White shark attack horror sequel ("...May be too Intense for younger children"; "All New"; "Just when you thought it was safe to go back in the water..."; "Written by Carl Gottlieb and Howard Sackler"; "Based on characters created by Peter Benchley") starring Roy Scheider, Lorraine Gary, Murray Hamilton, Joseph Mascolo, Jeffrey Kramer, Collin Wilcox Paxton, and Cindy Grover (as the girl swimmer in the close encounter with the shark). Note that Steven Spielberg, who had directed the original Jaws, did not return to direct this sequel, and he later stated that it was because of the horrendous problems they had in filming the first movie (particularly in making the mechanical shark, Bruce, work), and he was afraid to possibly repeat that experience! Also note that the above was not the only problem that this movie had! It started production with director John D. Hancock and co-screenwriter Dorothy Tristan (who was Hancock's wife), and they worked on the movie for 18 months and filmed for one month, and then both were fired! It is not exactly clear what happened, but part of the problem was that Hancock did not want to give Lorraine Gary a bigger role, and her husband was co-producer Sid Sheinberg's wife. There also was an incident with an unnamed actress that Hancock fired, and then it turned out she was the girlfriend of an MCA executive! Also, Sheinberg had wanted to start the film with Amity being a near ghost town (because of the events of the first movie), but it was being shot in Martha's Vineyard, and the residents refused to have their stores boarded over, even temporarily, so that had to be scrapped! Finally, the movie was completely rewritten and reshot with a new director and screenplay, and only two scenes from the Hancock version remain in the movie, the scene with the shark fin at the start of the movie, and the parasailing scene, because those would have been very expensive to reshoot!
NOTE: Click on linked names to see a biography.
Artist: Lou Feck
Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was printed individually (it comes from the estate of a man who was an executive at Universal, and it was a sample that he took home). It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!).

Condition: very good to fine.
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