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Auction History Result 3p0973 VERA CRUZ 1sh 1955 Gateway to Stardom promotional contest for Ms. Exquisite Form, ultra rare! Date Sold 1/17/2023 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Folded One-Sheet Movie Poster (1sh; measures 27" x 41" [69 x 104 cm]) (Learn More) Vera Cruz, the 1955 Robert Aldrich cowboy western adventure ("The battle of the giants in the biggest spectacle of them all!"; "The giants battle in the biggest spectacle of them all!"; "In the year 1866, American gunfighters and adventurers rode into Mexico seeking fortunes as paid fighters in the Mexican revolution against Emperor Maximilian. Against this turbulent background, Trane, a tall, lean, ex-Confederate Army officer comes face-to-face with Joe Erin, a hard-bitten leader of a gang of gunslingers. Both men have guns for hire - to the highest bidder!"; "The giants clash in the biggest spectacle of them all!"; "Screenplay by Roland Kibbee"; "Story by Borden Chase") starring Gary Cooper, Burt Lancaster, Denise Darcel, Cesar Romero, George MacReady, Ernest Borgnine, Sara Montiel (billed as "Introducing Sarita Montiel"), Charles Bronson, and Jack Elam NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that this is an extremely rare poster. We have only auctioned one in all our years of auctioning and that was 28 years ago! It features a contest promotion held by United Artists to find "Miss Exquisite Form" in a type of national beauty pageant. Local theaters selected a contest winner who would be sent to a national competition where the winner (judged by Gary Cooper and Burt Lancaster) would receive a $10,000 contract for "one year of modeling and TV services". We have seen newspaper references for some local competitions held for the promotion, but none for any national competition. If anyone knows more about this, please e-mail us and we will post it here. Condition: good to very good. The poster has large, relatively light diagonal creases around the edges and some other creases scattered in various areas (see our image). It has some general fold and border wear and there are some tiny ink dots at lower right (they match the blue of the poster and may have been a result of a misprint). The very rare poster is otherwise generally in pretty nice condition. Learn More about condition grades 
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