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Auction History Result 8m464 WHAT A GUY WC '48 Toddy Pictures, art of Mantan Moreland & top African American stars! Date Sold 6/10/2014 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Window Card Movie Poster (WC; measures 14" x 22" [36 x 56 cm]) (Learn More) What a Guy, the 1948 all-black-cast comedy ("with the stars of 'Anna Lucasta' in the laff comedy of the year!") starring Mantan Moreland, Monte Hawley, Lawrence Criner, Ruby Dee (she is pictured twice on the lobby card, with her name under the artwork image of her!), Jouhn Bouie, and Laurence Criner. Note that a knowledgeable collector tell us that this movie, along with three other Moreland vehicles, was produced by Lucky Star Productions. The problem with race films was finding exhibitors to get the product in appropriate theaters for intended viewers. Toddy had a lot of experience in this and a positive image with the African-American movie theater circuit, so this film went out under the Toddy banner for maximum exposure. NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that along with the play dates printed on the top of the card is the mention that this movie was double-billed with "The Joint is Jumpin'", a 1949 movie. But this is still likely an original 1948 window card that was just overprinted the following year. This window card was never folded. Often window cards would be folded across the middle, because that would make them 11" x 14", and they could then be sent with standard folded posters. Most collectors put an added value on a window card that has never been folded. Condition: good to very good. The card has darkened somewhat, and there are stains around the edges. Learn More about condition grades 
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