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Auction History Result 7m155 HOLLYWOOD REPORTER exhibitor magazine April 9, 1954 Saul Bass ad for Riot in Cell Block 11! Date Sold 6/18/2017 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 14 pages) (Learn More) The Hollywood Reporter, the film entertainment news magazine featuring articles on current projects of the time and much news and information about stars & directors as well as some very cool ads! Amazingly, it was published for many decades, starting in September 3, 1930, and it was published six days a week, 52 weeks a year! Most issues were around 8 pages, with the Saturday issue usually being 4 pages, but sometimes studios would take out four, eight, twelve page or larger ads that would make individual issues much bigger. Also, once a year, this film industry standard did a special "anniversary issue" that was hundreds of pages long. Everybody who was anybody in the business was compelled to take out an ad, and your standing in the industry was judged by how big an ad you took out! There were two daily publications like this, the other being Variety, and they were highly competitive with each other. In 2007, this magazine surpassed The Hollywood Reporter in total distribution, making it the number one entertainment daily (initially, it solely focused on Hollywood, but over the years, it expanded to include all forms of entertainment). Note that because this was a daily paper, the vast majority of people threw it away, just as they did all daily newspapers. Finding any issues of this from decades ago is incredibly difficult, and finding a specific issue is like finding a needle in a haystack, because it seems that nobody saved them! Important Added Info: Note that this issue of this magazine has a back cover ad with great art by Saul Bass for Riot in Cell Block 11. We have pictured the front cover of the magazine, and the back cover that has the Saul Bass ad, plus a close up of Saul Bass' credit. These images should also greatly help you judge the overall condition of the magazine. Condition: very good. The ad and the entire magazine are in pretty nice condition, with some minor wear (see our images). Learn More about condition grades 
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