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AIDES, the 2010s French poster created to educate people about the consequences of HIV (human immunodeficiency virus) which causes AIDS (Acquired ImmunoDeficiency Syndrome) and how to protect themselves from the disease. AIDES is a French community-based non-profit organization that was founded in 1984. The name is a word play on aides (the plural for help in French) and AIDS hence the name. Note that this poster features a controversial photo by Mathieu Cesar. Also, note that when AIDS gripped the world in 1981, local authorities, healthcare providers and governments quickly created health posters as a way to inform people about the new disease. These public health campaigns continued for over 20 years and still endure in some parts of the world today. The posters show the different tactics, images (some quite provocative) and messages used by various countries and health agencies in their attempts to educate people about the AIDS/HIV threat. Almost 35 years after French Institut Pasteur scientists discovered the HIV-1 virus (a discovery that was recognized by the 2008 Nobel Prize in Medicine), AIDS remains an unacceptable scourge, particularly affecting the poorest countries and populations. 37 million people are living with HIV/AIDS in the world and, in France, there are another 6000 new infections per year. Antiretrovirals now provide good control of the disease but not a cure.

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