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Auction History Result 9r0075 AB INBEV printer's test DS 47x69 Belgian advert poster 2018 Anheuser-Busch, Day of the Dead! Date Sold 9/2/2021 Sold For: Login or Register to see sold price. An Unfolded Double-Sided Belgian Advertising Poster (measures 46 3/4" x 68 3/4" [119 x 175 cm]) (Learn More) Anheuser-Busch InBev (commonly known as AB InBev) is a multinational drink and brewing company based in Leuven, Belgium. The company was formed through InBev (itself a merger between Interbrew from Belgium and AmBev from Brazil) acquiring the American brewing company Anheuser-Busch in 2008. Anheuser-Busch InBev has approximately 630 beer brands (including Budweiser, Corona and Stella Artois) in 150 countries. Artist: Bram Vanhaeren Important Added Info: This is a very rare uncut printer's test poster (often referred to as a "printer's proof")! Before a poster was printed in large quantities, the printer would print a limited number of posters as "test" posters. Because they needed to be shown to people at the studio, people in the art department, the stars, etc, they would print a number of test posters and distribute them to these people. Some of them would be fully trimmed, but often they would leave the color chart on the left edge of many of the posters, which added an extra inch to the width of the poster (which explains why the poster measures 46 3/4" x 68 3/4" [119 x 175 cm]). Once these printer's test posters were shown to the various people in a position to "OK" them, the printer would print the full print run of the posters. Not only is a printer's test poster far more rare than a regular poster, but it is also 100% genuine as there is no fear of purchasing a reproduction! Note that this is a double-sided poster. From the 1990s on, movie posters were often made in double-sided versions (for use in light boxes). If we do not note that a poster is double-sided (as this is), then it is single-sided. Note that the image on the reverse is a mirror image of the image on the front! Condition: good to very good. The poster was never folded. It has some creases and tiny tears along portions of some edges (partially repaired with tape from the back) but otherwise the large poster is in pretty nice condition. Learn More about condition grades 
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