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Auction History Result 1j1780 TO BE OR NOT TO BE pressbook 1942 Carole Lombard, Jack Benny, Ernst Lubitsch directed, rare! Date Sold 1/18/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 18" [30 x 46 cm]; 20 pages). Also included are 2 ad supplements that have 7 pages and 12 pages. (Learn More) Ernst Lubitsch's Comedy To Be or Not to Be, the 1942 Ernst Lubitsch World War II (WWII) military romantic love triangle anti-Nazi screwball comedy ("We announce the presentation of Carole Lombard's last picture. An exciting romantic comedy keyed to an ever-mounting tempo of suspense. Jack Benny at his best in a surprisingly different comic role. Here is a Lubitsch picture-brilliant in its acting-spectacular in its scope."; "original story by Ernst Lubitsch and Melchior Lengyel"; produced by Alexander Korda) starring Carole Lombard (in her final movie role; she tragically died in a plane crash after filming), Jack Benny, Robert Stack, Felix Bressart, Lionel Atwill, Stanley Ridges, Charles Halton, and Sig Ruman. As noted above, Lombard tragically passed away after the movie finished filming, but before it was released. United Artists decided to capitalize on this by promoting it as "Carole Lombard's last picture"! Also note that this movie was remade by Mel Brooks in 1983! NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only previously auctioned one example of this pressbook, and that was 8 years ago! Also note that this is one of a remarkable collection of 47 mostly United Artists pressbooks (mostly from the 1930s) that came from the collection of a very longtime collector who recently passed away. Pressbooks like these are almost all incredibly rare and almost never change hands. This is a wonderful opportunity to obtain one or more of these extremely rare pressbooks, all of which are uncut, and several of them have rare supplements or heralds (and if they do, that is noted above). Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good to very good, NO CUTS. Note that we solely give an overall grade to these rare pressbooks, and tell you whether it is complete and uncut. However, you can view our multiple images of the covers and the interior pages that should give you a good sense of the pressbook's condition. The pressbook had a tipped-in herald that is no longer present. Learn More about condition grades 
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