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Auction History Result 2a0536 JAWS 2 16x32 Coca Cola promotional poster 1978 how to land the great white shark, ultra rare! Date Sold 4/17/2022 Sold For: Login or Register to see sold price. An Original Vintage Unfolded Coca Cola Promotional Poster (measures 15 1/2" x 31 1/2" [39 x 80 cm]) (Learn More) Jaws 2, the 1978 Jeannot Szwarc man-eating Great White shark attack horror sequel ("...May be too Intense for younger children"; "All New"; "Just when you thought it was safe to go back in the water..."; "Written by Carl Gottlieb and Howard Sackler"; "Based on characters created by Peter Benchley") starring Roy Scheider, Lorraine Gary, Murray Hamilton, Joseph Mascolo, Jeffrey Kramer, Collin Wilcox Paxton, and Cindy Grover (as the girl swimmer in the close encounter with the shark). Note that Steven Spielberg, who had directed the original Jaws, did not return to direct this sequel, and he later stated that it was because of the horrendous problems they had in filming the first movie (particularly in making the mechanical shark, Bruce, work), and he was afraid to possibly repeat that experience! Also note that the above was not the only problem that this movie had! It started production with director John D. Hancock and co-screenwriter Dorothy Tristan (who was Hancock's wife), and they worked on the movie for 18 months and filmed for one month, and then both were fired! It is not exactly clear what happened, but part of the problem was that Hancock did not want to give Lorraine Gary a bigger role, and her husband was co-producer Sid Sheinberg's wife. There also was an incident with an unnamed actress that Hancock fired, and then it turned out she was the girlfriend of an MCA executive! Also, Sheinberg had wanted to start the film with Amity being a near ghost town (because of the events of the first movie), but it was being shot in Martha's Vineyard, and the residents refused to have their stores boarded over, even temporarily, so that had to be scrapped! Finally, the movie was completely rewritten and reshot with a new director and screenplay, and only two scenes from the Hancock version remain in the movie, the scene with the shark fin at the start of the movie, and the parasailing scene, because those would have been very expensive to reshoot! NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that we have never before auctioned this really unusual and completely different promotional poster between Coca Cola and Universal, promoting the new movie Jaws 2! This poster was NEVER distributed to the general public. It was sent by Coca Cola solely to companies that would potentially distribute Coca Cola Jaws 2 merchandise prior to the release of this movie. It was surely made in a very limited quantity and surely very few survive (and as we said above, we have never before auctioned it)! Each poster has a literal piece of rope tied to two holes at the top right, thus making it even more unlikely that either examples of this poster would survive, or that they would survive with the rope intact! Of course, because of the rope, this poster can't be sent rolled with other posters, but will need to be sent by itself in a tube that measures approximately 18" wide. Condition: good. The poster was rolled and was roughly handled while it was rolled, resulting in evenly spaced horizontal creases scattered throughout the poster. There were also some vertical scuffs scattered through the poster (see our image). Obviously the poster can be restored, but bear this in mind before bidding on this incredibly rare poster. Learn More about condition grades 
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