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Auction History Result 8z027 FOX 1931-32 campaign book 1931 wonderful full-color art, Will Rogers, Janet Gaynor! Date Sold 9/12/2019 Sold For: Login or Register to see sold price. An Original Vintage Campaign Book (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 56 pages) (Learn More) Fox 1931-32, the 1931 Fox campaign book sent to theater owners to encourage them to show their new movies. The book includes many pages with one and two-page spreads on Fox's upcoming movies, ALL with sensational art! Some of the movies and stars advertised include Bad Girl, Delicious, The Yellow Ticket, Sob Sister, Will Rogers, Transatlantic, two Charlie Chans, Spencer, and much, much more! There is a section in the back with images of their many stars. We have included images of the covers of the book and some of the two-page spreads (and we did not make a big effort to find the best ones!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone has more information about any of these, please e-mail us and we will post it here)! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars! NOTE: Click on linked names to see a biography. Important Added Info: Note that we are also currently auctioning a Fox 1931-32 special exhibitor magazine, in a separate auction. Note: We have 11 images of the campaign books in this set, but due to a space limitation, only TEN of the 11 images are displayed above. However, there is a "supersize" link to the right of those images that lets you see the other 1. Condition: good to very good. The campaign book has many scuffs on the covers (more so around the edges), and it was lightly folded down the middle at one time, but otherwise, it is in pretty nice condition! Learn More about condition grades 
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