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Auction History Result 1p071 DAILY VARIETY exhibitor magazine October 24, 1961 massive 308-page 20th anniversary issue! Date Sold 4/17/2011 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 308 pages) (Learn More) Daily Variety, the entertainment industry newspaper published in Los Angeles, California. It was first published as a weekly newspaper in 1905, but in 1933, it became a daily (no doubt because of the competition from The Hollywood Reporter, which had started in 1930). For many years, Daily Variety was the leading trade paper in the movie industry (The Hollywood Reporter finally overtook it in 2007. Amazingly, ever since 1933, it was published 6 days a week, 52 weeks a year!) Note that once a year, this film industry standard did a special "anniversary issue" that was hundreds of pages long. Everybody who was anybody in the business was compelled to take out an ad, and your standing in the industry was judged by how big an ad you took out! Note that because this was a daily paper, the vast majority of people threw it away, just as they did all daily newspapers. Finding any issues of this from decades ago is incredibly difficult, and finding a specific issue is like finding a needle in a haystack, because it seems that nobody saved them! Important Added Info: Note that the regular issues of Variety were small magazines (because it was published each day), but this special 20th anniversary issue is a massive 308-page volume, filled with ads congratulating Variety, but also filled with ads for then-current movies including Breakfast at Tiffany's, Blue Hawaii, and many more! Also note that we have provided a picture of the front cover of the magazine, and also two pictures of interior two-page spreads (but we didn't make much effort to find the best ones!). These images should greatly help you judge the overall condition of the magazine. Please realize that there were only a few ads in each magazine, and that the bulk of each magazine is taken up by stories about current productions and other information of interest to theater owners (and I don't know that this information can be found anywhere else or that it has been reproduced in any book since its first publication!). Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided. Condition: very good. Note that we have attempted to check to see if the magazine is complete and uncut, and we believe that it is. However, there is a slight possibility that we might have missed a small cut or a page that was neatly removed, and if that happens, you can return the magazine. We have solely provided an overall description of the condition of the magazine, but you can also refer to our super-sized images. Please bid (or not bid) based on that overall grade and by viewing the super-sized images. Learn More about condition grades 
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