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Auction History Result 3b0115 LOVE HAPPY pressbook 1949 the Marx Brothers, 6 different Marilyn Monroe newspaper ads, rare! Date Sold 10/25/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 21" [36 x 53 cm]; 24 pages) (Learn More) Love Happy, the 1949 David Miller musical screwball comedy ("New Musical Girlesque!!!"; "Their Newest! Funniest! Musical!") starring the Marx Brothers (Groucho, Chico, and Harpo), Ilona Massey ("Screendom's most beautiful blonde!"), Vera-Ellen ("Thrills in the torrid 'Sadie Thompson' dance!"), Marion Hutton ("She swings with the strings of your heart!"), Raymond Burr, Melville Cooper, Leon Belasco, Paul Valentine, Eric Blore, Bruce Gordon, Otto Waldis, and Marilyn Monroe (in only her second credited movie role!). What is remarkable is that the people who designed the posters put pictures of three pretty girls on them, but did not manage to make Marilyn Monroe one of them, surely a major blunder. She WAS pictured on one of the lobby cards, but that seems to have been almost by chance! I know this was because she was unknown at the time, but I would think they would have recognized her obvious assets! NOTE: Click on linked names to see a biography. Important Added Info: Note that it is fascinating that United Artists found space on the cover of this pressbook to highlight three of the sexy female stars of the movie, but they DIDN'T include Marilyn Monroe (surely because it was just her second credited role). HOWEVER, THE INSIDE BACK COVER OF THE PRESSBOOK PICTURES ALL 8 LOBBY CARDS, AND MARILYN IS ON ONE OF THOSE, AND THERE IS ALSO A SMALL NEWSPAPER STORY THAT SHOWS AN IMAGE OF MARILYN AND GROUCHO, AND UNDERNEATH IT SAYS "Svelte and luscious Marilyn Monroe as Groucho the Detective so much at sea in Love Happy, he forgets about that famous cigar!", and there is a different newspaper ad on another page with an image of Marilyn with Groucho, and there is also a much larger image of Marilyn on yet another page under a heading that says "Photogenic!" and it mentions that "she plays baseball, too". There is yet three more newspaper ads with images of Marilyn, so in all, there are six different newspaper ads and images of Marilyn. We would have to imagine that all those were created just as the movie was released, as the studio realized how popular Marilyn was going to be, but they apparently did not want to go to the trouble of changing their main ad campaign of the posters! The movie was re-released giving prominence to Monroe's part, so we know for certain that this is from the very first release of this movie in 1949. The last time we auctioned an example of this pressbook, it sold for $200! Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we continue to auction more of these pressbooks, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, most of the ones we are auctioning are larger pressbooks, mostly 11" x 15" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut! Condition: good to very good, NO CUTS. Note that we solely give an overall grade to these rare pressbooks, and tell you whether it is complete and uncut. However, you can view our multiple images of the covers and the interior pages that should give you a good sense of the pressbook's condition. Learn More about condition grades 
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