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Auction History Result 6h0039 WIZARD OF OZ herald 1939 biggest screen sensation since Snow White, with Al Hirschfeld art! Date Sold 4/14/2024 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Herald (measures 5" x 8" [13 x 20 cm]; 8 pages when folded as intended, or 8" x 20" opened fully) (Learn More) The Wizard of Oz, the classic 1939 Victor Fleming family magical fantasy adventure musical ("MGM's miracle musical show of shows!"; "It's Metro-Goldwyn-Mayer's Technicolor triumph!"; "Magnificent in its brilliant Technicolor splendor!"; "At Last It's Here Biggest Sensation Since "Snow White"!"; "The mighty miracle show that is the talk of America!"; "Amazing sights to see! The Tornado, Munchkinland, Horse of a Different Color, Startling Balloon Ascent, The Flying Monkeys, The Tree That Throws Apples"; "Gaiety! Glory! Glamour!"; based on the classic book of the same name by L. Frank Baum; nominated for the Best Picture Academy Award) starring Judy Garland (as Dorothy), Frank Morgan (in the title role as The Wizard of Oz!), Ray Bolger (as The Scarecrow), Bert Lahr (as The Cowardly Lion), Jack Haley (as The Tin Man), Billie Burke (as Glinda, the Good Witch), Margaret Hamilton (as the Wicked Witch), Charley Grapewin, "The Munchkins", and Toto too! Note that MGM was worried about how well this movie would do at the box office, and they did something we don't remember seeing on any other major movie advertising! One of the taglines says "Biggest sensation since Snow White", which means MGM was advertising a Walt Disney movie, but that shows just how worried they were! Of course, they needn't have worried, because this was a timeless classic that has only improved with age. NOTE: Click on linked names to see a biography. Artist: Al Hirschfeld Important Added Info: Note that this herald has the Al Hirschfeld art in the letters of the title that was also used on one of the one-sheets! Also note that it is an unusual herald in that instead of being 5" x 8" with four pages, it is 5" x 8" with eight pages, which was accomplished by printing it on an 8" x 20" sheet and then folding it twice. This creates a front and back "cover" and an interior 2-page spread, but also an interior 4-page spread that measures 8" x 20", and certainly could be displayed on the new owner's wall as a cool "poster"! Note that this is one of a remarkable collection of 31 heralds we are currently auctioning (in 31 separate auctions). They were collected over many decades, and include many wonderful horror ones, plus other very top titles. If one tried to duplicate this collection, it would likely take many years to do so! Condition: very good. There is a small stain in the bottom of the front cover, in the left of the bottom blank border that also shows on the 2-page spread portion in the bottom center, and also in two areas of the fully opened 4-page section. Otherwise, the herald is in pretty nice condition (see our images to get a good sense of its exact condition). Learn More about condition grades 
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