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Red River, the classic 1948 Howard Hawks Texas romantic family relationship cattle drive cowboy western ("Fighting like you've never seen before!"; "Cattle-drive, the longest in the history of the West!"; "Stampede as thousands of fear-crazed cattle run"; "Indian massacres and attacks from the Panhandle to Missouri"; "Love as deep and tender as their hearts were bold!"; "Manhunt with no quarter asked or given"; "Gun-play as breath-taking as a coyote's howl at night!"; "Not since 'The Covered Wagon' and 'Cimarron' has there been a motion picture like 'Red River'"; "There was glory at one end - fury at the other - and nothing but danger in between!"; "Howard Hawks who gave you 'Scarface' and 'Sergeant York' now brings you The Greatest Story The West Ever Told!"; "In 25 Years - Only Three! Covered Wagon, Cimarron, and now... Red River"; "Blazing in its action - thundering in its drama - stirring in the sweep of its fabulous production!"; "From the original Saturday Evening Post story 'The Chisholm Trail' by Borden Chase") starring John Wayne, Montgomery Clift, Walter Brennan, Joanne Dru, Harry Carey Sr., Coleen Gray, John Ireland, Noah Beery Jr., Harry Carey Jr., Paul Fix, Mickey Kuhn, Hank Worden, and Hal Taliaferro. Note that this movie was filmed in 1946, but was held back so as to not interfere with the major delayed 1946 release of "The Outlaw", co-directed by Howard Hawks (although Howard Hughes took all the credit!). It was intended to be Montgomery Clift's first movie, but this delay caused it to be released after "The Search", making it his second movie. Also, Clift and Wayne had very differing political views, and did not take to each other at all, but that likely helped the movie, since their characters were at odds with each other through almost the entire movie.
NOTE: Click on linked names to see a biography.

Important Added Info: Note that we have only previously auctioned two examples of this pressbook, and only one in the last 7 years!

Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we continue to auction more of these pressbooks, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, most of the ones we are auctioning are larger pressbooks, mostly 11" x 15" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut!

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Bruce Hershenson,
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