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MOTION PICTURE HERALD MOTION PICTURE HERALD magazine, exhibitor OR search current auctions Auction History Result 7m157 MOTION PICTURE HERALD exhibitor magazine September 27, 1941 2pg ad for The Maltese Falcon! Date Sold 6/18/2017 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 78 pages) (Learn More) Motion Picture Herald, the leading trade magazine sent to movie theater owners in the 1930s to the 1960s (we don't know exactly when it started publication, but we think it was in 1931, and we know it continued until at least 1967). Each magazine measures approximately 9" x 12", and each contained around 70-100 pages. Each weekly issue would be filled with illustrated articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies. Of greatest interest to collectors are the advertisements (some full-page) from all of the major studios! A few of these ads were full-color. Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1920s and 1930s! Note that we do not have the time to list the contents of each magazine we are selling (this magazine does not have a "table of contents", and of course, the most interesting part of the magazine is the great illustrated ads), but we have pictured the cover, and one or more interior 2-page spreads. We tried to pick out some of the more interesting interior pages, but we did not spend much time doing so! Each of these magazines, which were NOT printed on newsprint, and were printed on quality paper, is packed with very interesting visual and written material, almost all of which has not been seen since the date the magazine was published. We doubt anyone who buys these magazines will be disappointed by the content! Note that this magazine continued to be published into the 1970s, but it slowly lost page count and quality over the years. The issues in the 1950s-1970s were generally around 30-50 pages, and at some point during those years, the magazine became first bi-weekly, and finally, monthly. Important Added Info: Note that this issue of this magazine contains a two-page ad for The Maltese Falcon. We have pictured the front cover of the magazine, and the two-page ad, plus the back cover. These images should also greatly help you judge the overall condition of the magazine.
UPDATED 06/12/2017: Note that there was a typo in the date of the Auction Title. This magazine is from 1941. Condition: good. There is much writing on the front cover of the magazine, but few people care about that image! The Maltese Falcon ad is unaffected (see our images). Learn More about condition grades 
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