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Auction History Result

2t0786 BEHIND THE GREAT WALL souvenir program book 1959 presented in AromaRama, ultra rare!

Date Sold 8/30/2022
Sold For: Login or Register to see sold price.


An Original 1959 Vintage Movie Souvenir Program Book (measures 8 1/2" x 11" [22 x 28 cm]; 20 pages) (Learn More)

La Muraglia Cinese (released in the U.S. as "Behind the Great Wall"), the 1958 Carlo Lizzani Italian documentary ("For the first time!.. The Bamboo Curtain Has Been Lifted! -offering YOU spectacles of a land staggering to behold!!!"; "See The Tiger Trap - The Marriage of a Twenty Year Old Beauty to a 10 Year Old Boy - The Fantastic Race Down the Yellow River - The Fiery Funeral Ceremony"; "See The Luscious Doll Maidens - The Mighty Mongol Warriors - The Great Gobi Desert Race - The Fiercest Hand-to-Hand Combat in the World"; "See The Birds Who Stalk Fish - The Hunter Eagles of the North - All the Mysteries of this Tremendous Country ... 'Behind the Great Wall'"; "Sights and Scenes to Defy the Imagination") narrated by Chet Huntley. Note that some U.S. theaters (or perhaps just one - see below) showed this film in AromaRama. This was a process invented by Charles Weiss in which scents were emitted from the air conditioning vents at specific times to re-create the smell of what was seen on the screen. Scents included: harbors and docks, honky tonk odors, rustic barnyard, tiger, almond cake, construction, fireworks and many more. We have only seen this gimmick mentioned in a souvenir program book and we imagine not many theaters ordered the equipment needed to feature AromaRama, and it may have only occurred at the DeMille Theatre in New York.
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Important Added Info: Note that we have never before auctioned this souvenir program book! Also note that we have pictured the front cover and two interior 2-page spreads from this program. You can use these images to determine the exact condition of it from our super-sized image, but realize that there are some other pages you are not seeing.

Condition: good to very good.
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