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Auction History Result 4b378 CHLORODONT linen 9x13 Italian advertising poster 1960s Gino Boccasile art of kid w/toothpaste! Date Sold 2/19/2019 Sold For: Login or Register to see sold price. A Linenbacked Italian Advertising Poster (measures 9 1/4" x 13 1/4" [23 x 34 cm]) (Learn More) Chlorodont was a German brand of toothpaste with fluoride, created in Dresden in 1907 by the Leo-Worke company. The brand name was used until the 1980s. The toothpaste is well-known for clever marketing, trading cards with the tubes that are still in high demand today, as well as lead contamination in the 1940s! Note that this ad has art by Gino Boccasile, who was an Italian artist from the 1920s to the 1950s. He was born in Italy in 1901, and he worked in Milan at an art agency beginning in 1925, and in the 1930s, he returned to Italy, leaving Mauzan behind, and he worked for Pitigrilli, and did posters, art prints, and magazine illustrations. When Mussolini took power in Italy in the late 1930s, Boccasile began creating wild and shocking posters for Benito Mussolini's fascist government, and in the 1940s, he enlisted in the Italian SS Division and produced recruitment and propaganda posters for the Italian army. After the war, Boccasile was imprisoned and tried for collaborating with the fascists. Though acquitted, he remained an outcast and could not find work for several years as the notoriety from his earlier work was feared by prospective employers, and he died in 1952, and he was only 51 years of age. But in spite of the controversial nature of the subject matter of many of his works, many consider him the most important Italian poster artist from 1930 to 1950. Artist: Gino Boccasile Important Added Info: Note that we think this is a circa 1960s reproduction of a 1930s ad. Please do not bid on it thinking it is from the 1930s. Note that this poster is linenbacked, and normally we would send linenbacked posters rolled in a tube, but because this is a very small poster, and because rolling it might caused it to have creases, we intend to send it in a small flat package instead (however, if the purchaser of this poster also purchases other linen posters, and absolutely wants us to send it rolled with those other linens, we will do so). What IS linenbacking? Learn More Overall Condition and Pre-Restoration Defects with Quality of Restoration: fair to good. The poster had surface paper loss in the lower right, with green paint above that and green paint in the upper right. Overall, the poster was in fair to good condition prior to linenbacking. The restorer backed the poster "in the European style", meaning that they did not do restoration to the defects described above. Learn More about condition grades 
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