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Auction History Result 3w0833 RUNAROUND WC 1931 delightfully different romance of the New Broadway, cool art, ultra rare! Date Sold 3/19/2020 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Unfolded Movie Window Card (WC; measures 14" x 22" [36 x 56 cm]) (Learn More) The Run-Around, the 1931 William James Craft romantic mistaken identity marriage wedding comedy ("All in Technicolor"; "Vital Drama Gay Comedy of New York's New Broadway"; "Color Perfection at last Achieved in Startling Magnificence on the Screen"; "100% Technicolor Drama"; "100% new Technicolor"; "Startling! Amazing!"; a story of a chorus girl who wants to convince a millionaire to marry her, and he shows up and proposes, but his proposal involves a diamond bracelet and a key to an apartment, and he doesn't want to get married there, he wants to seduce her!) starring Mary Brian, Joseph Cawthorn, Marie Prevost, Johnny Hines, and Geoffrey Kerr. Note that this 1931 movie is advertised as being "All in Technicolor". Two-strip Technicolor had been invented in the early 1920s, so we don't know why this one movie was singled out to be advertised in this way. Perhaps they couldn't find any other angle with which to promote it! Four years later, "Becky Sharp" was the first three-strip Technicolor movie (which greatly improved on the two-strip process) NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that we have never before auctioned this window card! Also note that this window card was never folded. Often window cards would be folded across the middle, because that would make them 11" x 14", and they could then be sent with standard folded posters. Most collectors put an added value on a window card that has never been folded. Condition: good. Learn More about condition grades 
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